Closely aligning with the military strategy concepts that the ancient Chinese warrior-philosopher Sun Tzu developed in The Art of War over 2500 years ago, Strategic Planning is a practical guide written by two German experts in strategy and innovation. Witmann and Reuter help leaders develop the ability to recognize opportunities in their corporate environment and take advantage of these opportunities effectively and flexibly by implementing revenue-generating strategies. To foster active participation, they engage readers in direct question "workshops" that can be worked through individually or in teams, guiding them through analysis of value-based management, the strategic environment, strategic strength development, building strategies to suit products, and techniques to gain competitive advantage. A full case study in strategy and business planning further coaches readers in handling the challenges of value creation and long-term success.
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About the Author
Professor Robert G. Wittmann is Professor of Innovation Management at Ingolstadt University of Applied Sciences in Germany and partner in ADDventure Consulting GmbH, working with clients such as Audi and Siemens.
Dr. Matthias P. Reuter is Head of Strategy, Marketing and Sales in Siemens AG's Training and Education Division.