How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task―until now.
With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers―to usher in the new age of Autonomous Marketing.
- Learn how AI and automation can support the customer acquisition efforts of a Lean Startup
- Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers
- Explore ways to use AI for marketing purposes
- Understand the key metrics for determining the growth of your startup
- Determine the right strategy to foster user acquisition in your company
- Manage the increased complexity and risk inherent in AI projects
Review
"I have no doubt that AI will continue to drive tremendous transformation in digital marketing. 'Lean AI' enables companies to view these dramatic changes as real opportunities." - Oren Kaniel, CEO, AppsfFlyer
"The Lean AI gives companies a pragmatic road map for growth in the new age of learning machines." - Jim Calhoun, CEO, Nectar9
"The Lean AI helps bring this potential of predictive analytics into focus with practical steps for embracing the power of data." - Naomi Pilosof Ionita, Partner, Menlo Ventures
"The Lean AI is required reading for any marketing professional looking to turbocharge growth in an age of artificial intelligence and big data." - Erik Qualman, #1 Bestselling Author of Socialnomic
"Lean AI is a must-read for any growth team that's mastered the iterative approach of The Lean Startup and wants to drive further growth with AI." - Momchil Kyurkchiev, CEO and Cofounder, Leanplum
"Lomit has written a great guide to the online marketing concepts your startup needs for successful growth." - Dan Olsen, Author of The Lean Product Playbook
About the Author
Lomit Patel is the Vice President of Growth at IMVU, responsible for user acquisition, retention, and monetization. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and Earthlink. Lomit is a public speaker, author, advisor, and recognized as a Mobile Hero by Liftoff. To learn more or to get in touch with Lomit, visit lomitpatel.com.