About the Author ix
Introduction xi
Part 1 Setting the Scene for an AI Revolution 1
1 Unveiling Generative AI: A New Frontier 3
2 Tracing the Evolutionary Blueprint of Generative AI 17
3 Revolutionizing Societies and Business Ecosystems 29
4 Risks and Challenges to Manage 45
5 Impact of Generative AI on Jobs 63
Part 2 Generative AI in Practice 77
6 A New Dawn in Media and Entertainment 79
7 Advertising and Marketing: Bridging Creativity with AI 97
8 Reinventing Customer Engagement through Intelligent Systems 109
9 Retail Reimagined: The Rise of Virtual Try-ons, AI Shopping Assistants, and More 121
10 Personalized Learning: The Future of Education 133
11 Healthcare Transformation: From Personalized Advice to Operational Improvements 143
12 Video Game Design and Testing: The Generative AI Approach 155
13 The Legal Sphere: AI- Assisted Document Creation and Review 165
14 Crafting Tomorrow: AI in Design and Development 173
15 Banking and Financial Services: AI as a Disruptive Force 189
16 Coding and Programming: The AI Revolution 201
17 Data Insights: Harnessing the Power of Generative AI 211
Part 3 Moving Forward with Generative AI 223
18 Implementing Generative AI: Keys for Success 225
19 Glimpses of the Future: Predicting the Trajectory of Generative AI 241
Appendix: GenAI Tools 249
Index 271