Discover What Truly Motivates Us – A Fresh Look at the Science of Success"
In "Drive", best-selling author Daniel H. Pink challenges the conventional wisdom about motivation and offers a new framework that will change the way you think about success. Drawing from decades of scientific research, Pink reveals that the key to motivation lies in tapping into people’s innate desire for autonomy, mastery, and purpose.
This isn’t just a book for managers—it’s a guide for anyone who wants to find deeper fulfillment and perform at their best.
- Learn how to inspire yourself and others with intrinsic motivation.
- Discover how to create an environment where people thrive, innovate, and excel.
- Understand the psychology of motivation and how it applies to your work, life, and relationships.
"Drive" offers insights that will empower you to lead with empathy, inspire creativity, and achieve meaningful success.
"Order 'Drive' today and discover the power of motivation rooted in purpose.
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
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